The Why of Corporate CitizenshipPosted: May 3, 2013
Did you know that companies that promote volunteering have more engaged employees and are more likely to retain them? Did you know that creating a positive brand image through corporate citizenship initiatives attracts more customers and drives profits? Who the hell cares!
You shouldn’t be involved in your community because it drives your bottom-line. You should be involved in your community because your business is a part of it and it’s the right thing to do. You should be involved in your community because your business depends on that same community, whether it’s local or global, to survive. As your business grows, it also grows in wealth and influence, both of which can be used to make positive contributions to the very same employees and customers that got you where you are today. So today, show them some gratitude and become a part of business for a better world. Start a volunteer project, make a donation, raise awareness of an important social issue, or make the change to more eco-friendly materials. Tomorrow starts with you.